Top Campaigns

Campaign 1

Coors Lights Out

How a destroyed Coors Light ad turned into a new can design and an unofficial sports sponsorship is a tale of perfect timing and audience engagement. The ad aired during a peak moment when viewers were already deeply engaged with the sport and its associated rituals, such as enjoying a cold beer while watching a game. By maintaining Coors Light's consistent messaging about relaxation and enjoyment, the ad reinforced the brand's image. Its humorous and relatable nature made it highly shareable on social media platforms, helping it reach an even larger audience.

Campaign 2

150 Years of Whateverken

Heineken is the most misspelled beer brand in the world. Instead of celebrating the brand, they are just celebrating the good times. In my opinion, this ad was very clever as the brand is making light of the fact that no one actually knows how to pronounce or spell their brand correctly, hence drawing comedic attention to them. By embracing the common misspellings and mispronunciations, Heineken turns a potential branding challenge into a humorous and memorable marketing strategy. This self-awareness not only humanizes the brand but also makes it more relatable and endearing to consumers. The ad shifts focus from the brand name itself to the enjoyable experiences associated with it, reinforcing Heineken’s position as a beer for fun and good times. Additionally, this approach creates a conversational buzz, as people are likely to share their own funny attempts at spelling or pronouncing Heineken, further amplifying the campaign's reach and impact.